What is the “perfect” car to buy today?

When I get asked this catch-all question, I find it difficult to give a concrete answer to someone. I could say any car with a naturally aspirated V8, a 6-speed manual and a rear-wheel drive setup for an easy choice, but it is so much more than the “spec” sheet of the vehicle.

I think the answer to one’s “perfect” vehicle lies in what they expect from a car. Some may expect straight-line speed, or loud exhaust noises, or maybe even reliability. It is also important to look at the other vehicles one owns to really get a sense of what they want versus what they need.

Take someone who owns all 2-door sports cars like McLarens and Lamborghinis. Sure, they can go down the same path and buy the newest Porsche or Ferrari, but maybe what they need now is something along the lines of a family car like an Audi RS6 Avant or a BMW M5 to complement the rest of their collection.

Usually, when people get asked this question they may look back to their childhood posters and see a Bugatti Veyron or a Koenigsegg Agera. Now, these are among some of the best vehicles ever made for sure, but is the driving experience you hope for going to come from these vehicles on the road, or do you have to bring them to the track to really gauge their potential?

My point here is that we at Aperta Strategy believe that the perfect car is based on the individual and not entirely on the specifications of the vehicle. That is why we strive to focus on the client rather than just the car, and their underlying needs versus the merely the wants.